FAQs

We are based out of Torbay, Newfoundland (a suburb of St. John’s).

Absolutely; although we enjoy meeting new clients and working personally with them, we will work with clients far beyond Newfoundland via e-mail and web conferences. We have delivered numerous successful services for clients we have never met face-to-face.

Our services include:

• Cloud Solutions;
• Search Engine Optimization (SEO);
• Social Media Marketing; and
• Web Design.

Every opportunity is different so please contact us to discuss what you’re looking for and we will be more than happy to give you a formal quote after fully understanding your project requirements.

Yes, we do offer hosting packages to clients who have recurring services with us. We do not currently offer hosting packages to non-clients.

Maybe; we will look at the services offered by your existing host company and may recommend a change if there are conflicts with your host compared to what you want to accomplish with your web presence.

Yes; we believe that a contract protects both parties in the unlikely event there is a disagreement over services rendered. Please feel free to contact us if you would like to find out more about contractual obligations.

Yes we do. However, unless you have a very specific design requirement, we partner with some of the most accomplished WordPress theme designers on the planet to bring your vision to life.

No.

Cloud computing is Internet (“cloud”) based development and use of computer technology. It is a style of computing in which IT-related capabilities are provided “as a service”. This allows users to access technology-enabled services from the Internet (“in the cloud”) without knowledge of, expertise with, or control over the technology infrastructure that supports them.

Not really, it has been around for a while. Like all things in IT, the concept has had several names but the general concept has been around almost as long as we have had internet applications.

You might say software-as-a-service kicked off the whole push toward cloud computing by demonstrating that IT services could be easily made available over the Web. While SaaS vendors originally did not use the word cloud to describe their offerings, analysts now consider SaaS to be one of several subsets of the cloud computing market.

Public cloud services are breaking down into three broad categories: software-as-a-service, infrastructure-as-a-service, and platform-as-a-service. SaaS is well known and consists of software applications delivered over the Web. Infrastructure-as-a-service refers to remotely accessible server and storage capacity, while platform-as-a-service is a compute-and-software platform that lets developers build and deploy Web applications on a hosted infrastructure.

Most small businesses do not have the time, expertise or money necessary to buy, deploy and manage the computing infrastructure needed to run dedicated IT solutions on their own. Cloud computing shields you from these complexities. As a user, you see only the self-service interface to the computing resources you need. Often times, you can expand or shrink services as your business needs evolve.

SEO is a set of specialized techniques that are used to optimize your website so that your website is search engine “friendly.” SEO increases your chances of placing well in search results – therefore increasing your chances of getting more people to visit your website.

Ethical” and “White Hat” SEO follow guidelines and accepted/agreed upon standards to optimize a website. This means they do not use tricks that are sometime employed by “Black Hat” practitioners. The final result of “Ethical” and “White Hat” SEO is frequently a much stronger positioning which lasts longer and can withstand frequent changes made to search engine algorithms. “Black Hat” uses SEO strategies that can possibly result in faster rankings, but most often are not long lived and hurt your future success. Some “Black Hat” techniques can even result in a severe penalty, up to being permanently banned by some major search engines and directories.

Organic” and “Natural” SEO placement in search engine results (SERPs) means that the website naturally displays well in search results with no need for paid inclusions, pay per click (PPC) advertising, or sneaky tricks often employed by “Black Hat” SEO practitioners in an attempt to fool the search engines. A site that has good “Organic” placement is likely to be more stable in its long term search engine positions, with less likelihood of position changes due to new algorithms, frequently applied by Google, Bing and Yahoo. We always strive for strong organic placement.

The keyword research stage will have the biggest impact on the amount of increased website traffic you experience. You have to know what the public is searching for and how they are searching in order to capitalize on potential traffic. In depth keyword phrase expansion and analysis should always be at the forefront of any successful SEO campaign. From the beginning, we work with you to make sure we find keywords that are most profitable, get the highest amount of monthly searches, and are least competitive. This ensures a recipe for your SEO success.

• Make sure your website is designed with being “search engine friendly” in mind;
• Avoid flash websites because they cannot be read by search engines;
• Perform extensive keyword phrase research and analysis and include your final keywords into your content;
• Build as many back links (inbound links) to your website as possible to help build Page Rank (PR); and
• Never employ deceitful (black hat) techniques to fool search engines and visitors.

Or, you can simply let us get your website to the top of the search engines because it is what we do every day. Contact us today!

Yes, absolutely. There is a common phrase in the SEO world: “content is king.” Search engines love seeing lots of relevant content on every page of your website. When a page simply contains one or two videos with no text on the page the search engines come and go without taking the content of the video into consideration. However, when a search engine sees a lot of text they read it and then they know where to rank you for based on your keyword usage.

SEO’s are in disagreement on which meta tags are used by which engines and how much weight the engines place on meta tags. The best advice we can provide is to always include meta tags, but do not abuse them by attempting to stuff them full of keywords not present on the page. There is never any harm in including well formed, relevant meta tags.

Search Engine Optimization (SEO) setup/configuration is included in every website we design but recurring maintenance and optimization services (if required) are charged monthly.

Social Media Marketing is the integration of effective marketing communication strategies enacted through social media mediums such as Facebook, LinkedIn or Twitter, that allow an organization to socially engage their target industries and markets.

Social Media Marketing can help your organization in many ways. The top five (5) benefits as identified by industry leaders (i.e. Social Media Examiner) include:

• Brand/business exposure;
• Increased traffic/subscribers;
• Improved search engine rankings;
• Generated new business partnerships; and
• Generated qualified leads.

In addition, Social Media Marketing can allow your organization to increase the communication flow between management and employees, integrate effective and innovative Public Relation (PR )efforts, and decrease overall marketing expenses while increasing sales.

Yes! We take pride in helping organizations integrate social media into their business models. We offer a variety of unique services in addition to our effective 4 phase, 26 stageSocial Media Marketing implementation lifecycle.

Of course we can! We offer numerous optimization strategies designed to optimize your organizations’ current social media solutions so they are maximizing value.

Yes! When it comes to measuring your success we have you covered. When determining what metrics measure success, we take the time to perform a detailed analysis of your social media efforts and determine the key relationships to the many variables at play. Then we determine which metrics align with your core objectives in order to clearly/accurately track success. These key metrics are then used to develop a unique ROI formula.

We do not offer full campaign management services, however we do offer campaign consulting services. No one knows your organization better than you. This is the core reason why you are the best advocate to manage your social marketing efforts; however, we are always here to help and offer the professional advice you require along the way.

We focus our efforts primarily on optimizing results within Company Blogs (i.e.WordPress), Facebook, LinkedIn, Twitter and YouTube; however, we welcome the opportunity to work outside the boundaries of these mediums and bring Social Media Marketing value to any social media environment that you may have interest in exploring.

Research shows that Social Media Marketing requires an estimated 5.5 hours per week in order to achieve reasonable results. However, research has shown that the more time you spend on your social media efforts, the greater the given results can be.

A Content Management System (CMS) is a document centric collaborative application for managing documents and other content. A CMS is often a web application and often it is used as a method of managing websites and web content. - Wikipedia

WordPress is extremely user friendly and teaching anyone how to use WordPress is an easy task. You can edit your home page and blog posts with ease by just editing the text or elements in the back end of the program. This means that you will not have to pay someone to maintain or make changes for you which, in the long run, will save you tons of money.

Yes! When you contract us to create a WordPress website, we design around your company’s requirements and make sure that your website is in alignment with the vision and ideals your business was founded upon.

Every corporate website should be accompanied with a blog design. Blogging and Social Media Marketing are the future of the web and every company should stay up to date with the changes in potential marketing on the internet. There are numerous reasons to have a blog designed, here are a few of what we think are the top reasons:

• The ability to post daily information about your product to your customers. Show clients any updated information about your company within seconds.
• Blogs are a search engine’s best friend because the content is fresh and constantly updated! It helps search engines to read more content to find your website easily.
• With the help of plugins many difficult tasks can be made much easier. If you have an idea for something you want on your website, odds are there is a plugin that will do just what you’re looking for.
• It is the best way to make money using revenue ads.
• The ability to subscribe to RSS feeds and follow updates easily.
• Easily post many links on your website.
• Interact with visitors on your blog. They can submit comments on each post. It is a great way to get feedback!
• Practically NO coding knowledge is required.

Search Engine Optimization (SEO) setup/configuration is included in every website we design but recurring maintenance and optimization services (if required) are charged monthly